AGENCY: INGO STHLM
ZMARTA
We developed the concept “In a world of bad advice, we’re on your side” for the comparison service Zmarta.
Most of us probably have that one person in our lives who is happy to give us advice, whether we ask for it or not. With the concept "In a world of bad advice, we are on your side", we show that Zmarta with humor and recognition understands that it is difficult to navigate big financial decisions in life, without being overwhelmed by bad advice. Luckily, Zmarta has gathered all the important information about loans, insurance, and electricity contracts, so you can compare for yourself instead.
Movie - Loans
The bad advice:
My advice to get the best interest is to flirt a little with your banker. You know a smile, flowers, chocolate..
Movie- Insurance
The bad advice:
Insurance? Noo, I have saved a lot of money by not having it!
Nothing ever happens anyway, nothing ever happens to you anyway..
Agency: INGO Stockholm
Project manager: Rickard Allstrin
Planner: Markus Björk
Account manager: Klara Jonsson
Copywriter: Anna Werkell
Art Director: Rikard Holst
Junior Art Director: Maya Papadopoulou
Final Art: Åsa Eklund
Final Art: Kalle Garmark