Fictional student case
CHANGE YOUR VIEWS
NETFLIX
Awards: D&AD Young Blood Graphite Pencil
Brief: Develop a campaign that gets more UK audiences to explore and watch non-English language films and series on Netflix.
Insight: The internet has brought the world closer. But due to algorithms, we're only exposed to content that confirms our own cultural and ideological bubbles.
Solution: Change Your Views - a Netflix campaign that lets customers change their views with someone from a different part of the world. With the purpose of letting films and series broaden their perspective.
The new interface where you can swap algorithms with someone from a different part of the world.
Digital OOH ads that collect data from the surrounding neighborhood
